Jack Aluminium Systems has been named a double finalist at the Construction Marketing Awards 2015 for the Best Use of Press and Public Relations and Best Low Budget Campaign under £25,000.
Specialising in curtain walling, shopfronts, commercial doors, louvers and ventilation, the aluminium systems company launched the thermally efficient Jack Door for customers who wanted a high quality, high security and energy efficient door without paying a premium for it.
Jeff Pearson, Jack Aluminium’s Sales and Marketing Director explains: “We knew we had the right product to resolve problems for customers but were competing against much larger multi-national systems companies. We needed a targeted, cost-effective campaign. Because they specialise in construction, we approached PR and marketing agency, Balls2 Marketing and they came up with the Jack Door campaign.”
With a limited budget, the shortlisted campaign focussed on Jack Aluminium’s new thermally enhanced door, which was given the memorable Jack Door brand identity. PR and high profile case studies were written for specific trade and architectural press, backed up with email marketing.
Jeff adds: “This approach has really worked. People have heard of us, and that helps us enormously. You can see how successful the Jack Door campaign has been just from our performance.
Since the launch of the Jack Door campaign, Jack Aluminium has experienced 60 percent sales growth and moved to new 10,000 sq ft premises. The improvement has been dramatic.
“Being shortlisted for two Construction Marketing Awards is a staggering achievement and we’re really looking forward to the Gala Awards Dinner on 9 December at the Radisson Blu Hotel in London.”